In our last post, we talked about having the end game in mind when you enter your brand or company into the social media stratosphere.
We figured the best way to illustrate what brands and corporations often do wrong (without pointing fingers at brands and corporations that are doing it wrong) was to create a case study and example.
Congrats to journalist, blogger and social media guru Scott “Social Media” Allen for revealing typical bungles brands make and special thanks for also illustrating our point about the dangers many companies don’t realize when they embark on the social media journey. Naive mistakes, they make, but that’s what happens to the naive.
Numerous studies estimate by 2010 there will be over 1 billion blogs worldwide.
According to Reuters, many people see blogs as alternatives to the mainstream media. Reuters goes on the say that many bloggers do so as a hobby rather than as a vocation, with 77 percent of them saying they post to express themselves creatively rather than to get noticed or paid.
Reuters pointed out these specifics:
37 percent of bloggers cited their life and experiences as their primary topic, while politics and government came in second at 11 percent.
About 34 percent see their blogging as a form of journalism.
Just over a third of bloggers said they engage often in journalistic activities such as verifying facts and linking to source material.
More than 40 percent of bloggers said they never quote sources or other media directly.
11 percent said they post corrections.
61 percent said they rarely or never get permission to use copyrighted material.
55 percent of bloggers write under a pseudonym.
Nearly 90 percent invite comments from other readers.
Four out of five blogs use text, while 72 percent display photos and audio links play on 30 percent of blogs.
82 percent of bloggers think they will still be blogging in a year. 3 percent say they have quit.
We especially appreciate Scott Allen’s help in communicating an important message to our clients by dissecting many of the things we intentionally did wrong or left incomplete. (See his blog posting published March 27 @ http://scottsocialmediaallen.com/index.php/buzzphoria-social-media-reality-check/)
But Mr. Allen never called the subject of his critical story prior to publishing it.
Had Mr. Allen — who admits in his post about Buzzphoria that he had contact information (it is after all posted on our website), contacted us he wouldÂ have learned the end game strategy around our public launch.
In fact, we reached out to Mr. Allen via email through his blog and received a response in less than 24 hours.
The good news is that Scott Allen is an exception to the complete point we were looking to illustrate.
After our reaching out to him and letting him in on our end game, he’s turned out to be an amazing good sport.
Mr. Allen makes the #1 point we needed our clients to realize: many bloggers feel no responsibility to contact the subject of a critical story . . . at all!
Thank you Mr. Allen. You helped us achieve our end game…generating social publicity for us and reinforcing the many points we evangelize to our clients about the dangers of lack of proper planning and the potential irresponsibility of bloggers and journalists who do not properly fact check. This is EXACTLY why our clients hire us and why we generate such great results for them.
Watch for posts over the coming days and weeks as we reveal more of our end game…