Meet Adrienne Lenhoff

Meet Adrienne Lenhoff – The Brains Behind the Buzz

Photo by Enchanted Photography by Marla Michele Must

She’s been called an idea factory – a PR, marketing and social media guru – and a client’s secret weapon. Whether she’s representing a local, regional, national or international client, she’s known for developing innovative approaches to reach and connect with target audiences – bringing that special element to the marketing mix that creates magical results. It’s that element that led her to name the company she founded in 2001: Shazaaam! and to later rebrand her agency as Buzzphoria.

Adrienne Lenhoff has been counseling and guiding clients’ marketing communications programs for nearly three decades. She is considered a social media marketing pioneer, having conducted her first electronic campaign in 1989/1990. She founded her own consulting firm while in college in Boston; later relocating the firm to New York; and used electronic media to enlist brand ambassadors and create consumer-driven communities across and outside the U.S.

Since then Lenhoff has paved the way in electronic social media marketing for many clients, while also offering traditional marketing communications counsel. She has played an integral role in procuring and overseeing numerous multi-million dollar, multi-national joint venture and business development relationships.

A native of metropolitan Detroit, Lenhoff has worked on a myriad of accounts in a wide range of industries, including automotive, consumer packaged goods, entertainment, healthcare, high-tech, manufacturing, nonprofit and professional services. Whether focusing on a business-to-business or consumer campaigns, she has earned a reputation for finding high-impact, yet cost-effective solutions that generate considerable return on investment for clients.

Lenhoff received a Bachelor of Science in Communications from Boston University and completed her coursework towards a Master of Art degree at New York University. She and her agency has received numerous awards for PR and social media campaigns, cause marketing, media relations, community service and workplace culture. She has been honored as one of Michigan’s Top Ten Business Women by the National Association of Women Business Owners and received the Headliner award from Women in Communications.


Testimonials

Greg Anderson
Children’s Cancer Recovery Foundation

“Our Children’s Cancer Recovery Foundation affiliate had great programs, a national reach but zero awareness. Adrienne Lenhoff of BuzzPhoria developed a unique and high-impact media strategy, crafted an annual awareness plan that reaches all our stakeholders and then began expert implementation. Her team immediately helped us “move the needle” and we are on our way to a record year. Outstanding analysis, insightful strategy, flawless execution—all done by true professionals. Thank you, Adrienne Lenhoff.”


Ed Terebus
Erebus: The Four Story Haunted Attraction

“We have had the pleasure of working with the folks at Adrienne Lenhoff and her team for several years now and they are consistent in delivering what they promise each year.”


Margaret Adrain, Vice President
Arbor Hospice

“When I was vice president of marketing and community relations at Visiting Nurse Association of Southeast Michigan, we used Adrienne Lenhoff for public relations support. Adrienne is always positive and practical which is what you really need in PR.”


Dr. Randi Lou Franklin
Board of Directors, National Association of Women Business Owners

“Adrienne is exceptionally organized and driven. She takes meticulous care of each of her clients, and has a big heart.”


Phillip Spradlin, Director of New Media
J.R. Thompson Company

“One of the most creative minds in the business. Adrienne has a talent for seeing the many layers of complexity to your business and can connect you with the key people to help you see it through and develop your business to it’s full potential.”


Ron Cocquyt, Owner
Hylander Management LLC

“Adrienne and her team have created mobile marketing tours, social networking sites, special events and have been on the front lines with our consumers for over four years with our key brands. I recommend her services for any brand manager wishing to impact their consumers at ground zero!”


Barbara (Bobbie) Lewis, Director, Communications
Lutheran Social Services of Michigan

“I recommend Adrienne for all of your Marketing and Public Relations needs. She and her team of publicist and account managers are out of the box thinkers who get the results. The are detailed planners who follow through. Adrienne is both and educator and support contact who does for her clients what they “truly” cannot do for themselves.”


Nancy Clavel Forte, Senior Account Executive
TradeFirst

“Adrienne and her team provide an enthusiastic and focused resource that can “turbo-charge” a campaign or business. She has been the “right person at the right time” to bring a program the media heat and awareness it needs. Her organization is highly scalable to meet client needs – whether it’s a major national program that has to be done yesterday, or a small project with lead times, somehow Adrienne manages to get the job done without sacrificing any of the fine points. She is a delight, as well as being a professional in every sense of the word. I use her regularly, and highly recommend her team.”


Ian Sommerville, Owner
Play It Again Sports

“Adrienne Lenhoff won our business with innovative ideas – new angles and creative lower-cost methods to promote our brand besides traditional media. Adrienne is a leader in her field and continues to push her teams for results. Adrienne genuinely cares for what’s best for our business. She helps sort through the “noise” of advertiser solications, which lets us focus on the value-added opportunities. The combination of online social media, PR, strategic partnerships, and traditional advertising gives us a well-rounded marketing strategy that we didn’t always have before.”


Laura Labovich
The Career Strategy Group

“Working with Adrienne Lenhoff was a terrific use of my PR dollars! Having just published my first job search book, I was looking for some press, both locally and domestically, and, boy, did Adrienne and her team deliver the goods! They landed me two spots on my local Fox channel, and one on NBC in Miami, after which, sales for my book skyrocketed!!

But it’s what happened after my appearances that changed my life. As a result of my new “celebrity,” I landed a large corporate publishing contract which I believe will yield great financial returns over the next few years! I will be forever grateful to Adrienne and her team for believing in me and my business, and for helping me share my expertise and passion with the world!”


Cynthia Corey
Formerly with Child Safe Michigan

“Wow, working with Adrienne and her talented professional staff was amazing. Her staff took the time to meet with Childhelp/Child Safe Michigan; they research the organization, asked the right questions, and meet our needs. Adrienne and her team Public Relations are able to think outside of the box with new, exciting and one-of-a-kind ideas! It was truly an honor to work with Adrienne and her staff. We highly recommend her team of professionals!”


Contact Us

Give Us a Buzz! Call Us Today!

Buzzphoria works as an extension of our clients’ marketing departments; or, in some cases as our clients’ marketing department; to assemble, drive and manage the teams that implement clever tactics to achieve and surpass business and organizational goals.

Phone: 248.366.0388
Email: pr@buzzphoria.com


Awards and Testimonials

Documented client results and break-through creative have landed Buzzphoria founder, Adrienne Lenhoff, some pretty cool awards:

• The Platinum Hermes Creative Award for Media Response in 2012
• IABC (International Association of Business Communicators) Renaissance Award in 2012
• IABC (International Association of Business Communicators) Renaissance Award in 2011
• The NAPS Award for Extraordinary Achievement in Media Relations for the procurement of 237 television placements for a client campaign in 2011
• The Hermes Creative Award in 2011
• Two Gold Marcom Creative International Awards or excellence in marketing and communications in 2010
• Voted “Best of Michigan” by Corp! Magazine Readers in 2009
• The Gold Marcom Creative International Award in 2006
• An Honorary Mention Marcom Creative International Award for exemplary client campaigns in 2006
• Two Gold Marcom Creative International Awards for exemplary client campaigns in 2004

Enough said.

When people are happy where they work, we find that they are far more creative, willing to go the extra mile and are driven to produce excellent results.

Buzzphoria founder, Adrienne Lenhoff, has won numerous awards as an employer:

• 2013 Metropolitan Detroit’s “101 Best and Brightest Companies to Work For”
• 2012 Metropolitan Detroit’s “101 Best and Brightest Companies to Work For”
• 2011 Metropolitan Detroit’s “101 Best and Brightest Companies to Work For”
• Elite Winner for Displaying Excellence in the Elite Category of Small Business
• 2010 Metropolitan Detroit’s “101 Best and Brightest Companies to Work For”
• 2009 Metropolitan Detroit’s “101 Best and Brightest Companies to Work For”
• 2008 Metropolitan Detroit’s “101 Best and Brightest Companies to Work For”
• 2007 Metropolitan Detroit’s “101 Best and Brightest Companies to Work For”

These designations help us attract and retain the best, brightest, most passionate and dedicated team to work on your brand.

Award Winning Leadership

In addition to the amazing recognition Buzzphoria founder, Adrienne Lenhoff, has received for client work and the work environments she has created, she has received some very prestigious awards over the years:

• 2011 The Clarion Award from the Association for Women in Communications
• 2008 Headliner Award from the Association for Women in Communications for Outstanding Communications Achievement
• 2005 Named one of Michigan’s Top 10 Women in Business by the National Association of Women Business Owners
• 2005 Hero of Breast Cancer Award for her work with the Komen Detroit Race for the Cure


Our Clients

We offer our clients talent without boundaries. Our clients include local, national and regional public and privately-held brands, as well as not-for-profit organizations.

Buzzphoria works as an extension of our clients’ marketing departments; or, in some cases as our clients’ marketing department; to assemble, drive and manage the teams that implement clever tactics to achieve and surpass business and organizational goals.

We strive to become an integral part of our clients’ teams and work to develop long-standing client relationships that continually produce results. Many of Buzzphoria founder, Adrienne Lenhoff’s client relationships have been on-going since 2001, with a large portion of her clients having worked with her for more than a decade.

Many have asked – “Are Buzzphoria’s PR processes, media relationships, techniques, expertise and systems applicable to a number of vertical markets including both business-to-business (B2B) and business-to-consumer (B2C)?”
Our clients not only think so, they know so.

Turns out, Buzzphoria clients appreciate the cross-pollination of ideas that we deliver by serving diverse enterprises. And because we serve such a wide assortment of business species, we don’t “take on” companies competing with each other for the same customers in the same industry or market space.

Our staff experience includes:
• Automotive (Aftermarket and OEM)
• Business, Professional and Financial Services
• Consumer Packaged Goods
• Education
• Entertainment and Media
• Fashion
• Food and Beverage
• Franchises – Franchisee and Franchisor Companies and National Chains
• Government
• Green Companies
• Health Care and Beauty
• Industrial
• Manufacturing
• Nonprofits
• Professional Associations
• Real Estate
• Restaurant
• Retail and Shopping Centers
• Technology
• Trade Organizations
• Trade Show Organizations and Award Events

Companies and Brands, Buzzphoria Founder Adrienne Lenhoff has worked with include:


Our Services

To support your business plan, your mission and your firm’s marketing and communications strategies, Buzzphoria offers a wide spectrum of options. Below is a sampling of some of the services we offer:

• Web Site Content
• Multimedia Sales Presentations
• Electronic Public Relations
• Video
• Podcasting and Vcasting
• Social Media and Networking
• Virtual Worlds
• Web Site Promotions
• Interactive Marketing Programs

• Facebook
• YouTube
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest
• Blogs
• Thousands of User generated content sites

• Influencer Relations
• Influencer Paid and Earned Campaigns and Programs

• Media Relations
• Media Tours
• Media Training
• Regional, National and International Program Development
• Crisis Communications Management
• Product Opportunities Review and Assistance in Placing/Installing Product
• Tactical Campaigns and Promotions Designed to Generate Media Interest
• Executive and Thought Leader Positioning

• Trade and Consumer Media Outreach
• Media Tours
• Product Seeding and Sampling
• Satellite Media Tours
• Celebrity and Influencer Seeding
• Tactical Campaigns and Promotions Designed to Generate Awareness and Media Interest

• Local, Regional, National and International Consumer and Trade Experiential Events
• Product Seeding, Sampling and Mobile Tours
• Celebrity and Influencer Seeding
• Tactical Campaigns and Promotions Designed to Generate Awareness and Media Interest

• Partnerships with relevant causes and not-for-profit organizations
• Sponsorships that are relevant to our clients’ goals and missions

• Tastemaker and Influencer outreach

• Local, Regional, National and International Consumer and Trade Experiential Events
• Product Seeding, Sampling and Mobile Tours
• Celebrity and Influencer Seeding
• Tactical Campaigns and Promotions Designed to Generate Awareness and Media Interest

• Community related programming and campaigns
• Public affairs advocacy

• Internal and External employee and stakeholder communications

• Advertising campaigns
• Media buys

• Brochures
• Mailers
• Annual Reports
• Marketing materials
• Sales presentations

• Market Research
• Branding and Brand Development
• Key Message and Mission Development

• Trade Show evaluation
• Pre-show strategy and outreach
• At show support and representation
• Post show strategy, marketing and outreach
• Buyer meetings


What We Do

We’re about helping you strengthen your customer relationships, connecting you with new business opportunities, creating new relationships, enhancing and protecting your reputation.

Making Your Brand a Household Word

Buzzphoria works as an extension of our clients’ marketing departments to assemble, drive and manage the teams that implement clever tactics to achieve and surpass business and organizational goals.

We were pioneers of convergence marketing, realizing a long time ago, that both traditional and non-traditional marketing communications platforms add value and synergies to campaigns, while sharpening our clients’ competitive edge. We don’t just help our clients get the job done. We redefine and reinvent the job. And get it done right.

Because there is no one way to reach a market…because audiences are fragmented, splintered and definable to a “market of one”… and because no one can afford the indulgence of the “30-seconds-of-fame-on-the-SuperBowl-ad” mentality, we have recruited expertise in a broad spectrum of electronic, interactive, traditional, new, tried and true, never done before tools and techniques. From PR legends to electronic whiz kids, the Buzzphoria team is a blend of everything you need to succeed in today’s “mixed-bag” marketing mélange.

We’ll support your vision, mission, business plan, marketing and communications strategies with every trick in the book and some that haven’t been written yet.

If you have a particular project that’s keeping you up at night, run it by us and find out how a Buzzphoria marketing communications program might help.

To support your business plan, your mission and your firm’s marketing and communications strategies, Buzzphoria offers a wide spectrum of options.

Our Services


Buzzphoria

We help you find your story, define your message and then determine the best channels for you to be heard.

We’re about helping you strengthen your customer relationships, connecting you with new business opportunities, creating new relationships, enhancing and protecting your reputation. Our tools include Word-of-Mouth Marketing, Social Media, Events and Creative Thinking along with traditional Advertising and Public and Media Relations.

Buzzphoria works as an extension of our clients’ marketing departments to assemble, drive and manage the teams that implement clever tactics to achieve and surpass business and organizational goals.

Today’s consumer from both a b2b and b2c standpoint has what Buzzphoria founder, Adrienne Lenhoff, terms as constant partial attention. They are being bombarded from every direction with marketing messages that fail to resonate or make them take action.

Adrienne Lenhoff and the Buzzphoria team have built a reputation for creating impactful messages and campaigns that break through the noise and clutter and get results. Adrienne and the Buzzphoria team pride themselves on creating buzz that translates to brand euphoria. Welcome to Buzzphoria.

We can’t wait to help you tell your story.

Making Your Brand a Household Word

We’ll support your vision, mission, business plan, marketing and communications strategies with every trick in the book and some that haven’t been written yet. We invite you to click on our public relations, marketing, and social media services to see the tools that we use to build your brand whether your business is in Metro Detroit, anywhere in the United States or across the globe.

Our Services