Case Studies

Clients come to Buzzphoria because they're looking for results. We pride ourselves on delivering.

Some Recent Successes Include:

Making a Brand a Life Style with Social Networking

You're in a crowded marketplace. Your consumer is desensitized by too many messages and too much noise. Chances are, they're going to ignore traditional advertising and marketing channels. So, how do you break through the clutter and have your brand resonate with your target market?

Our Solution:

For many clients we have the brands begin a dialogue directly with the consumer. We've had tremendous success both business-to-business and business to consumer. Our playground? Social networking tools, podcasts, video casts, blogs, viral email campaigns, life style marketing —anything that is going create relevant brand immersion in new and creative ways that cause our target market to take notice of our client and create a dialogue.

A recent MySpace and Facebook campaign for a beverage industry client resulted in a 179% increase in "friend" activity in a 1-month period of time. Their page, through our campaign tactics, experienced a 2360% increase in hits and "friend" activity in a 3-month period of time. Through consumer dialogue, we were able to uncover holes our client was experiencing within their retail distribution channels. To address these retail channel issues, the campaign mobilized tens of thousands of fans of the brand to take action at retail - elevating our client's shelf space, creating new sales and also providing valuable consumer feedback.

Developing a Viable Consumer Database Through A Contest

Recently, a 100+ location national restaurant chain tapped Buzzphoria to help them develop a relevant consumer database that could be converted into measurable sales and brand evangelist mobilization.

Our Solution:

We ran a contest that solely utilized Facebook, Twitter and blogging to push consumers to URL hosting a 7-day contest for the client. Over the week-long period, the restaurant chain received close to 4,000 entries and a geo-locatable opt-in database.

Mobilizing Consumers Directly to Retail

The information brands can find out when they begin a conversation with consumers is amazing. For one of our food and beverage industry clients, our social media campaign revealed that there were gapping holes within their retail distribution channels.

Our Solution:

By generating conversations and using geo-locator technology, we were able to pinpoint by store location, city, state and zip code of retailers that the client's distributor reported as having product on shelves — yet did not. During a six-week period of time we were able to mobilize tens of thousands of consumers, via social media platforms, to visit retail, report whether product was indeed on shelves, educate retailers who did not have product on-hand on how to order product, and integrate product sampling into consumer brand ambassador and brand evangelism programs.

Chain Drugs See 40% Sales Lift, Big Box 65% Lift As Result of Social Media, PR and Media Blitz

Shelf space at retail is a battle. It's tough getting it and it's equally difficult keeping it. Consumer brands have a duel PR challenge — educating consumers and keeping top of mind with retail buyers.

We had an oral care industry client who had their competition fighting for their space at retail: social media and PR became the weapons of choice.

Our Solution:

We put the client on a internet, physical and satellite tour challenging cities across America. We positioned our client as an expert, providing consumer tips, offering product samples to consumers who visited the client's website and demonstrating their product. The results included nationally syndicated television segments; print consumer magazines; local, regional and national daily and weekly print media feature stories and mentions; blog mentions and electronic media mentions; and more. Client sales reports following the blitz showed a 40%+ lift in sales at chain drugs across the country and a big box retail lift as high as 65% for a single chain nationally.

When Competition Threatens A Brand Take It Electronically

There's nothing worse than when your competitor makes false claims about their product — most specifically, claiming they were there first. That's exactly what happened to one of our health and beauty aide consumer product clients.

Our client, a mid sized consumer products company, had developed an innovative product that had recently been taken to market. A much larger consumer products company hired a PR firm to begin a campaign to pre-hype a product that was very similar to our clients. The PR firm and company claimed they were the first to come to market with the product and prior to their PR and forthcoming launch no product like it had ever existed.

Our Solution:

The Internet. Teams of bloggers were dispatched, identifying themselves as representative's of our client, and we began an electronic public awareness campaign. The results included tens of thousands of hits at our client's website; enhanced product distribution; being named one of the most innovative products of the year by the New York Times; mentions and placements on national TV including the Today Show and Good Morning America; national and international print media; thousands of blog mentions that took on a life of their own; great search engine optimization; and their competition delaying launch of their product by more than eighteen months and giving "no comment" responses to the media. (*** saying "no comment" to the media is a very bad thing...)

Knowing What Your Employees, Former Employees and Stakeholders are Saying About Your Company and Brand and Integrating a Social Media Policy into your Corporate Communications Mix

Do you know what your employees, former employees and various stakeholders are saying about your company and brand online — and, where they're saying it? If you do not, you're not alone.

Our Solution:

Buzzphoria is typically retained by both privately and publicly held corporations across multiple industry sectors to pinpoint where dialogues are taking place, what's being said, the tone and sentiment of these conversations and the relevancy of the commentary.

Through the use of proprietary monitoring systems, we're able to track both historically and in real-time what's being said, who's saying it, where it's being said and how many people are paying attention to what's being said.

Once we've gathered this information, we're able to review it with corporate communications, marketing and executive management in order to make social media recommendations, assist in shaping corporate social media policy and help your company and brand enhance their relationships with stakeholders who are already actively engaged in discussions about your company or brand.

Through this process we've helped many corporations pinpoint analyst dialogues and enter into these discussions; identify fan and discussion groups developed and populated by existing and former employees; identify stakeholder satisfaction and dissatisfaction; draft and implement company-wide social media communications policies; develop social media committees among employees; and, shape comprehensive social media campaigns.

HPV Vaccine Saves Lives

How do you get kids to talk with their parents about sexually transmitted diseases? You make it cool for them to have that discussion — and to take action.

Our solution:

By leveraging a mix of social media and traditional PR, Buzzphoria mobilized female teens and their parents to discuss a sensitive topic (HPV) and take action (receive a vaccination).

Kids Host Their First Shot Party — Before Departing for College

The symptoms of meningitis are often confused with the flu. For high school and college students, illness and death from the disease are preventable with vaccination.

Our solution:

Make it fun for kids to get vaccinated. By packaging meningitis vaccination parties as shot parties and leveraging social media and traditional PR, Buzzphoria was able to mobilize kids and their parents to take action.

Shoo Out the Flu

Influenza is never fun.

Our solution:

By creating informative materials, a mascot they could identify with, engaging events and leveraging traditional PR and social media, tens of thousands of kids learned anti-flu hygiene habits, received flu shots and were able to "Shoo out the Flu".