What’s Your End Game?
It seems everywhere you go people are either talking or writing about Social Media. Articles herald that Social Media is a must-have in any brand or company’s marketing mix. Corporations are converting large segments of budget previously allocated to traditional marketing channels into social media marketing. Many of these corporations and brands end up being disappointed or disillusioned with the results.
The reasons? Lack of planning, entering into social media without understanding the mediums they’re leveraging and not identifying upfront the brand or company’s end game for engaging social media into the marketing mix.
When clients work with Buzzphoria, we feel the questions we ask are as critical as the planning of the campaign, the campaign implementation and our client’s end game results.
Some questions you should ask yourself in the planning phases of your campaign:
Why are we doing this? What do we hope to achieve? How will we measure results both on and offline? How will our social media activities enhance other activities within the client’s communications and marketing channels?
Tags: adrienne lenhoff, adrienne lenhoff wise, advertising, blogging, buzzphoria, buzzphoria.com, ecademy, facebook, linkedin, marketing planning, myspace, plaxo, shazaaam, shazaaam.com, social marketing, social marketing agency, social media, social media agency, twitter